"Think Different" was an advertising slogan created by the New York branch office of advertising agency TBWA\Chiat\Day for Apple Computer during the late 1990s. It was used in a famous television commercial and several print advertisements. The slogan was used at the end of several product commercials, until the advent of Apple's Switch ad campaign.

The campaign featured more than 40 so-called "crazy ones": historic and contemporary figures who include Bob Dylan, Einstein, Ted Turner, Picasso, John Lennon and Yoko Ono, Edison, Muhammad Ali, Alfred Hitchcock, Miles Davis, Lucille Ball and Desi Arnaz, the Rev. Martin Luther King Jr., Amelia Earhart, Jim Henson, Rosa Parks, Frank Lloyd Wright and Jerry Seinfeld. 

The ads have won several industry awards - the first television commercial in the campaign was nominated for an Emmy.

Behind "Think Different"